In just over a month, UK business will be subject to new EU
laws that will totally change the rules around using cookies on websites. From
26th May, businesses will have to obtain website visitors’ consent to store
cookie on their devices, as well as explaining what they want to install and
why.
Image from the Muppets Wikia site
Some limited cookies will be exempt, but largely, that’s the
deal.
Obviously this is a huge change both for both companies and user
experience. So it's not as surprising as it should be that a survey out by KMPG
suggests 95 per cent of businesses are not yet compliant with the rules.
The
law is pretty much universally criticised for being vague and ultimately
pointless, with no clear recommendations for implementation. As a result,
businesses have tried many different strategies for implementation, none of
which are ideal. Marketers
complain it will kill business, developers are scratching their heads in
bemusement wondering how to comply.
However, whether you understand it or not, code breaches could
result in fines of up to £500,000
Is this perhaps another example of the difficulties
traditional lawmakers have in imposing their will on the internet?
By studio manager Dougie
Olympic Gamification
With this year’s games being heralded as ‘the social games’,
it was inevitable that the IOC would mark its major milestones in social media.
Cue the launch of the ‘Olympic Athletes’ Hub’
to mark the ‘100 days to go’ countdown. This site aggregates the Twitter and
Facebook feeds of more than 1000 current and former Olympians and allows people to
follow and connect with them.
Fans can enjoy photos, videos and live chats from the heart
of the Olympic Village. The IOC has even
added gamification elements to play on the sporting feel, as users have the
ability to unlock extras such as training tips and virtual Olympic medals
through their activities on the site.
It will be interesting to see the extent to which the
Olympic ‘Brand Police’ make use of the platform to keep an eye on athletes and ensure they don’t use social media to promote brands that are not official
sponsors.
By insight executive John-Paul @johnpaulfox
Coke-Spot
Coca-Cola has a rich history of musical partnerships, dating
back to Ray Charles and most recently ‘The Beat’, a campaign for London 2012
with Mark Ronson and Katy B. The 125 year-old brand has now teamed up with music-streaming
service Spotify to bring free music to the masses.
Details of how the partnership will actually work are yet to
be released. But the move is undoubtedly a great opportunity for Spotify, as it
teams up with one of the world’s best known brands. Not only that, but it
grants Spotify access to Coca-Cola’s 41m Facebook fans.
Both brands have close ties with Facebook and it is almost inevitable
that the partnership will bring many exciting new features. An ‘hacker den’
event took place in New York last weekend with the intent to develop apps
centered on social, music-sharing experiences – so things look promising. With
less than 100 days to the Olympic Games (for which Coke is a huge sponsor), the
timing couldn’t be better. From live shows and events to Olympic playlists,
this looks to be a match made in heaven.
From insight executive Mark @mistermumble
Facebubble?
And in case you missed it, Facebook has supposedly set
its IPO date for May 17th (or maybe the 24th). The company is hoping to
raise $10 billion on a $100 billion valuation – mindblowing figures.
This week, we also spotted this great infographic
from Century Link, looking at the lifespans of other internet giants.
Apparently, 11 years is the average before the empire starts to crumble. Facebook
is eight years old. Obviously, this is
one we want to buck the trend – but it’s certainly food for thought.
From PR and marketing manager Claire @claire_foss
Samsung and Apple take it outside
Federal Judge Lucy Koh this week directed
the feuding CEOs of Apple and Samsung to meet up ‘mano-a-mano’ to discuss
their ongoing patent war over the Galaxy and iPhone/iPad. Although ordering settlement talks isn't out
of the ordinary, it is usually the legal teams that meet rather than the CEOs,
further adding to the excitement and underlining the enormity of this case.
With Samsung a key supplier to Apple, it is in both companies’ interests a
truce is reached pre-trial. Let’s hope
Harry Hill is on hand to ensure a clean fight.
By insight executive John-Paul @johnpaulfox
Find more at @YomegoSocial
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