Friday, 13 January 2012

Social Soup #7: Lost for words

From saying too much to not saying enough, it’s been a week of contrasts in the world of social. Have a gander at those who discovered that sometimes a truly connected world isn’t quite what it claims to be.

Google+ plus Google plus Twitter = Trouble

After failure to renew an existing deal whereby Twitter allowed tweets to appear as real-time results in Google’s core search engine, many were left wondering how Google would go about filling the void. As it turns out, Google decided to pick up the slack by using their own social media darling, Google+. Twitters Alex McGillivray took to the internet to publicly lambast the company’s decision in a particularly damning statement which actually included the phrase “a bad day for the internet”.

140 characters or less? I’ll take less.

Ever feel that the 140 character limit on Twitter is just too generous? Probably not; however new research from Twitter employee Isaac Hepworth has discovered that the average length of a tweet is a meagre 28 characters. He noted that the only other significant spike was at 140 characters, implying that a larger message had been broken into several smaller tweets. This data, while surprising, highlights one of the key benefits inherent to Twitter – it doesn’t take a lot to say a lot. How much do your tweets say?

LinkedOUT

If you’re thinking of joining the world’s largest network of professionals, you better think twice before clicking the ‘interested in career opportunities’ box. One BG group employee was forced to resign after displaying this interest on his LinkedIn profile and discussing some of the work he has undertaken with the gas giant. BG claims to have a social media policy in place which clearly states that employees must not sign up for the network and express their interest in furthering their career. Is it fair for a company to have such a policy in place?

Room for one more?

When Google+ launched its new business pages back in November, it spurned the latest wave of social competition, vying to attract big names away from the hugely successful Facebook. It certainly kicked things off with a bang, working with the likes of Burberry, Barcelona and Pepsi, but it had one significant drawback: each business could only have one admin. Google+ started 2012 with a positive step, announcing the ability to name up to 50 administrators for each page. Learn more about setting up admins on Social Media Today, and why not check out Yomego on Google+.

Beijing 2012 – wait, what?

Excited to hear the inside scoop from the 70K strong volunteer squad at this year’s Olympic Games in London? Well, you’d best channel that excitement elsewhere, because the London Organising Committee has ruled that ‘game makers’ cannot post their roles, locations, or details about the athletes and other VIPs on social platforms such as Facebook and Twitter. Will this heavy handed censorship dampen the experience of those game makers eager to share their experience with their friends online?

DJ Tweet-esto

DJ Tiesto became a Twitter pioneer on Wednesday, performing the sites first live-streamed concert. Following rumours speculating Tiesto’s death in July 2010, the world renowned DJ showed he was alive and kicking, playing a 90 minute set at the Consumer Electronics Show in Las Vegas. The partnership with @HP and @Intel promoted engagement between fans through the hash tag #TiestoLive, and acted as the first in a ten part YouTube series titled ‘In the Booth’. Find out more about the show on Mashable, and if you’re quick enough, check out the set from XS Nightclub.

 

Sam MacLeod, Research Assistant, Yomego (www.yomego.com)  

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